From Vox: The alt-right is more than warmed-over white supremacy. It’s that, but way way weirder.

Here is a prediction: In 10 years time (2025) the alt-right kind of mindset described in this article will become a marketing demographic. The profile will be a certain kind of middle-class, white, college-bound, alienated teenage man. As the article says, it's exactly the kind of thing I would expect an edgy teenager to adopt in order to piss off their parents. Like an anarchism phase, but tuned to be actually scandalous in today's culture.

Currently, with its naked embrace of explicit racism, it would be extremely toxic to commodify, but give it ten years and a 'revolutionary' businessman will somehow find a way to make money off of it. Something like a Che Guevara shirt. But with King George on it. Or something like that.

The question is, what will the guys who adopt this grow up into, once they get bored? Libertarians? Classic conservatives?

Even with the rise of Donald Trump, I don't think this mindset has any chance of becoming a real force in actual politics. Just like anarchism, it would require a complete destabilization of the government, followed by revolution. The USA was founded explicitly to not be a monarchy, so trying to bring it back through our currently political process would be absurd.

So to reiterate. I predict this will become popular enough among a subset of the future's teenagers (the #gamergate crowd) to the point where it'll be profitable to sell to them as some kind of counter-culture demographic.